Upstream value chain solutions for government and business.
Council demand is the missing piece.
For NSW councils and industry. Soft-plastics collections are back — and council demand is the piece that makes the value chain work. Join NSW's first statewide initiative to pool council buying power for Australian-recycled products. Registration takes about two minutes.
Supporting government and business
As a small and focused circular partner with a multi-disciplinary network of experts — from carbon to comms — we streamline delivery by seniormost experts at a fraction of larger consultancies' cost, without sacrificing expertise or the human touch. Tidal Circular is uniquely hands-on, with practical on-the-ground experience and a firm view of the forest while never losing sight of the trees. We are ambitious, human-centric, data-driven, and personally invested in tangible end-to-end outcomes aligned with your strategic goals.
Core specialisationsIn previous roles, founder Justin Bonsey has led or contributed to projects for organisations including:
Rethinking advisory
Launched in 2025 by Justin Bonsey — a contagious optimist with an award-winning background in consulting, government, business, environmental activism, not-for-profits, for-impact social enterprises, and media — Tidal is a natural extension of Justin's drive and experience to help organisations achieve efficiencies while striking a more sustainable balance with society and the environment. He believes sustainability shouldn't be reduced to a transaction, and that strategic advisory is a partnership — each partner with an equal stake in the outcome. There are no passengers on spaceship Earth; we are all at the helm. In addition to founding the national initiatives Responsible Cafes and Responsible Runners, he has led or contributed to projects for clients including the NSW Environment Protection Authority (EPA), NSW Department of Climate Change, Energy, the Environment and Water (DCCEEW), the QLD Department of Environment, Tourism, Science and Innovation (DETSI), Vicinity Centres, Westpac, Tyre Stewardship Australia (TSA), Bradfield Development Authority (BDA), Southern Sydney Regional Organisation of Councils (SSROC), Northern Sydney Regional Organisation of Councils (NSROC), the Australian, New Zealand and Pacific Islands Plastic Pact (ANZPAC), and more than 20 local governments.
See Justin's LinkedIn