Upstream value chain solutions for government and business.
Council demand is the missing piece — the directory makes it count.
The Circular Soft Plastics Directory is NSW's first statewide guide to Australian-recycled soft-plastic products — showing councils which products are worth buying, pooling their demand to unlock volume pricing, and backing every decision with a whole-of-life business case and an emissions impact calculator.
- products
- 84
- suppliers
- 10
- council-spend categories
- 16
Supporting government and business
As a small and focused circular partner with a multi-disciplinary network of experts — from carbon to comms — we streamline delivery by seniormost experts at a fraction of larger consultancies' cost, without sacrificing expertise or the human touch. Tidal Circular is uniquely hands-on, with practical on-the-ground experience and a firm view of the forest while never losing sight of the trees. We are ambitious, human-centric, data-driven, and personally invested in tangible end-to-end outcomes aligned with your strategic goals.
Core specialisationsWe build the platform — not just the strategy.
Circular-economy strategy only delivers when someone builds the systems behind it. We design, build and run the digital platforms that make it real — directories and marketplaces, demand-pooling and procurement tools, stewardship and reverse-logistics systems, and data-capture engines. Delivered end-to-end by the same senior team, at a fraction of agency cost.
In previous roles, founder Justin Bonsey has led or contributed to projects for organisations including:
Rethinking advisory
Launched in 2025 by Justin Bonsey — a contagious optimist with an award-winning background in consulting, government, business, environmental activism, not-for-profits, for-impact social enterprises, and media — Tidal is a natural extension of Justin's drive and experience to help organisations achieve efficiencies while striking a more sustainable balance with society and the environment. He believes sustainability shouldn't be reduced to a transaction, and that strategic advisory is a partnership — each partner with an equal stake in the outcome. There are no passengers on spaceship Earth; we are all at the helm. In addition to founding the national initiatives Responsible Cafes and Responsible Runners, he has led or contributed to projects for clients including the NSW Environment Protection Authority (EPA), NSW Department of Climate Change, Energy, the Environment and Water (DCCEEW), the QLD Department of Environment, Tourism, Science and Innovation (DETSI), Vicinity Centres, Westpac, Tyre Stewardship Australia (TSA), Bradfield Development Authority (BDA), Southern Sydney Regional Organisation of Councils (SSROC), Northern Sydney Regional Organisation of Councils (NSROC), the Australian, New Zealand and Pacific Islands Plastic Pact (ANZPAC), and more than 20 local governments.
See Justin's LinkedIn